The collar
Approved by Fritz
Fritz Collar · $37.50
Mizu’s exact collar. Waterproof coated nylon that wipes clean, with a quick-release buckle. Built for lake days.
Shop the collarPretty Good Boy, the best dog shop in Los Angeles
New arrivals
New goods just landed, dogs.
Fresh on the shelves at the best dog shop in Los Angeles. Picked in person, in stock now.
01 / 06
Brand spotlight · Little Beast
Meet Little Beast, dogs.
Striped onesies and shirts in soft, stretchy cotton knit, plus mini poop bag totes in four prints.
02 / 06
Made by Pretty Good Boy
Rep the shop, dogs.
Pretty Good Boy hats, bandanas and tees, made for the dogs of Los Angeles.
03 / 06
Brand spotlight · Litto Howler
Meet Litto Howler, dogs.
Single-ingredient Fuel On-The-Go sticks. Grass-fed beef or wild venison, for the walk and the trail.
04 / 06
Treats
Snack better, dogs.
Salmon, rabbit, lamb, trout, and fruits and vegetables from small, local, conscious farms and fisheries. Short ingredient lists, nothing to hide.
05 / 06
New brand · Happy Trout
Meet Happy Trout, dogs.
Freeze-dried trout, one ingredient. Raised in Hudson, NY and packed by hand in small batches.
06 / 06
Pretty Good Films presents
A short film
The Case of the Missing Collar
Mizu’s favorite collar went missing. What followed was a journey that, in fairness, was never required of him.
Directed by Jamie Heinrich (@heinrich.vision)
Starring
The shirt
Little Beast
Café in Paris Onesie · $48
Black and white stripes in soft cotton knit with a little stretch. Covers body and all four legs. Cozy for a long journey.
Shop the shirt
DOG FAVORITES.
A BRAND WE LOVE.
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Drops + EventsFirst look at new brands and products.
Members onlyEarly access to limited drops and collabs.
Birthday treatA treat on us with any order during your dog’s birthday month.
Staff picksWhat Mizu and Aya are loving right now.